Small business Saturdays? There is one Saturday out of every month that is set aside and labeled as small business Saturdays. Some of the small businesses are not seeing the benefits of small business Saturdays. Which raises the question; is it naive for small business to expect to see an increase in profit from small business Saturdays? Some experts are saying that small business owners are not seeing any increase in profit from small business Saturdays because small business Saturdays does not mean anything to the customers.
Is it really that naïve for small business owners to expect to see profits from small business Saturdays? To American express, small business Saturdays is a huge deal. And it is also a good thing for them. That’s because small business Saturdays is nothing more than a public relations stunt for big business owners. The marketing team at the American Express company came up with the idea a few years ago. That day has been noted into a national event. They plastered their logo everywhere. They associate their name with news stories and other things that will get them more publicity like contests and promotion.
Small business owners face many challenges daily. One of the biggest problems a small business owner faces is the competition from the big businesses. Although small business Saturdays was a day that was supposed to revolve around the small businesses in the country, the big businesses are still trying to figure out new ways to profit from the day. Banks, retailers, and other businesses that cater to small businesses are all trying to benefit from small business Saturdays. The use that day to try and show how much they care about the small business in the United States, but at the same time they are offering their own deals and discounts to the 28 million potential customers that would shop at small businesses.
Small Business vs Big Business
Small business owners across the country are starting to realize that they don’t need small business Saturdays to be successful. The small business owners are coming up with their own creative ways to make a profit every day. For someone who is a small business owner, one of the best ways to fight off the bigger businesses when it comes to competition for customers is to have the best customer service. One of the best ways to keep a customer coming back to your business is to treat the customer like they really matter. Small business owners should always have better customer service than their competitors who are bigger businesses.